Business Alignment

These are some of the topics we can delve into during our 1:1 Business Clarity Program or 1:1 Business Explore Session.

Our focus is always on you being connected to your inner-wisdom and working in alignment with your personal strengths and values.

As such, we approach each topic first through mindset and self-awareness, and then the practical components to be applied to your business.

Business Alignment topics include:

Centring topics:

Mindset & Discernment ~ increasing self-awareness around your habits and beliefs, empowering yourself for better decision-making, bringing in greater ease and grace
Personal Values ~ identifying your core values and using them as powerful amplifiers in your business
Personal Purpose ~ clarifying your impassioned ‘why’ and tapping into it as a genuine differentiator
Business Vision ~ crafting your values and purpose as the driving force of your business
Business Mission ~ defining how your business delivers your vision, and using it as an essential tool in strategic planning
Business Path ~ defining what your business really offers, aligned with your vision and mission

Connecting topics:

Niching ~ refining your services and/or market from an expansive and inspired space
Ideal Client ~ identifying and understanding who you truly serve, so you can genuinely communicate with them
Customer Journey/Service ~ building a framework for outstanding service and understanding how to connect at each stage
Case Studies/Surveys ~ creating opportunities for deeper insights into your services and/or market
Testimonials ~ crafting client feedback for authentic marketing and tangible social proof, and in overcoming objections

Branding topics:

Brand vs Branding ~ understanding the power and limitations of each, and how to actively use them in your business growth
Brand Audit ~ assessing how you are currently perceived and how to improve on any opportunities
Briefing ~ learning how to brief designers and other creatives to ensure you get the best results for your investment
Brand Guardian ~ defining your brand energy and voice, encapsulating the heart of your business
Branding Guidelines ~ articulating all of the above into a simple yet powerful document to protect your brand integrity and ensure congruence in how your business is represented at all touch-points

Serving topics:

Origin Story ~ mapping your journey to create a powerful About Me/Bio that connects to your Ideal Client
Content Ideas ~ exploring and planning topics to educate and inspire your clients through blogs/vlogs/social media
Marketing with Heart ~ identifying ethical strategies and how to use them in a way that feels aligned to you
Creating Offers ~ planning your service/product options to meet the needs of your Ideal Clients

Goal Setting topics:

Defining Success ~ clarifying what true success means to you personally
Setting Goals ~ crafting goals which are authentically aligned with your desires
Prioritising Your Priorities ~ getting focussed on the important things first
Practical Tools ~ utilising various planning tools to achieve your goals with flow
Super Goals ~ using intention and awareness to magnetise your goals